Insomniac Creates Partnership with Soundslinger for the Return of the Okeechobee Music & Arts Festival (OMF) to Sunshine Grove March 5-8, 2020
Published on August 19, 2019
Today Insomniac Events and Soundslinger announce the return of Florida’s beloved Okeechobee Music & Arts Festival (OMF). Soundslinger, the Founders of OMF, have partnered with globally renowned events company and North American festival leader Insomniac to bring the destination multi-genre music and camping event back to its picturesque home in Sunshine Grove March 5-8, 2020. GA and VIP ticket and camping packages will go on sale Friday, August 23 at 10am ET, and can be purchased at okeechobeefest.com. The announcement comes on the heels of Insomniac’s acquisition of iconic Miami club Space, and in advance of EDC Orlando’s first three-day event, taking place November 8-10, 2019, at Tinker Field.
“It’s official! I’m happy to announce that Insomniac will bring the Okeechobee Music & Arts Festival back to Sunshine Grove,” says Insomniac Founder & CEO Pasquale Rotella. “I’m a big fan of what Rechulski and the Okeechobee team have built, and honored to be able to lead such a unique event and continue the journey. This is one of the most beautiful locations I’ve ever set foot in. As someone who tries to always put culture first, I recognize how passionate this extraordinary community is, and I’m excited to bring this festival back and make it better than ever.”
The newly announced partnership between Insomniac Events and Soundslinger was cultivated from the values that each bestows, particularly, the commitment of creating fun, transformative and out-of-this-world experiences through music, immersive art and interactive experiences in the Florida community.
“It is an exceptional honor to have had the opportunity, luck, and responsibility of creating and caring for OMF,” says Rechulski, Soundslinger’s Founder. “I would like to thank my partners and the rest of the Soundslinger staff, the County and people of Okeechobee for welcoming us with open arms, all of our vendors and contractors, and most importantly all of the incredibly dedicated and colorful Okeechobeeings, our loyal fans.”
With three commercially successful editions held from 2016 – 2018, OMF has quickly become an important creative and cultural event for Southern Florida.
Rechulski further commented, “I am so excited once again to enter the portal alongside Pasquale Rotella and the Insomniac team. The best years are ahead of us, and I am certain that together we will continue our beautiful story for many more years to come with the same love, hard work, commitment, community engagement, and respect that have been the foundation of OMF.”
Taking place amongst 800 acres of lush grasslands, lakes, woods, and jungle in Sunshine Grove, Florida, OMF was met with rave reviews after its inaugural edition in 2016, with Billboard writing that “fans who came out…left feeling an immediate kinship with the brand.” The Huffington Post describing OMF as “next level unbelievably dope,” and Miami New Times called OMF “the top destination gathering of its type not only in South Florida but also in the state.” The festival’s eclectic lineups in past years have included world-renowned artists like Kendrick Lamar, Billie Eilish, Skrillex, Kings of Leon, Travis Scott, ODESZA, Usher & the Roots, Wiz Khalifa, Arcade Fire, Future, Bassnectar, the Flaming Lips, Khalid, and Robert Plant, among many others. Further setting itself apart from other multi-genre festivals, OMF’s signature PoWoW has been cherished by artists and attendees alike, and will be brought back for OMF 2020, showcasing once-in-a-lifetime artist collaborations. In previous years, OMF’s PoWoW has featured pairings like Miguel, Arcade Fire’s Win Butler, John Oates, Preservation Hall Jazz Band, Mumford and Sons, as well as the Roots, Snoop Dogg, Chaka Khan and Big Gigantic’s Dominic Lalli, Trombone Shorty, and Cole Henry.
In addition to OMF’s three main stages—Be, Here and Now—dance music lovers will gravitate once again towards Jungle 51, a dusk till dawn dance party nestled in the heart of the jungle that has hosted some of the biggest names in house and techno in recent years. From dawn till dusk, OMF attendees will again be able to experience Aquachobee Beach, situated in the scenic background where Sunshine Grove’s jungle meets the white sand beach, that will give Okeechobeeings the chance to catch daytime live music sets while swimming and sunbathing.
OMF 2020 will kick-off an immersive lineup of interactive offerings on Thursday, March 5 during a nighttime pre-party. Each day, Chobeewobee Village will feature an eclectic mix of immersive art, food & beverage offerings, performances, yoga classes, life enhancing workshops, speakers, as well as its signature artisan vendors in a bazaar-style experience. Also on site, a 24-hour general store, 24-hour food options, showers, free portalets, and local and craft food and beverage options complete the all-inclusive experience.
Featuring an array of comfortable accommodations varying from tent camping to deluxe preset RV and glamping, all Okeechobee 2020 ticket and camping options can be explored at okeechobeefest.com, with the most affordable layaway plans beginning at just $19.99.
Passes are on-sale for all ticket and camping types beginning Aug. 23 at 10am ET at okeechobeefest.com.